The music of the five-piece band John Moose tells a story of a mans inner fight between civilization and nature. That's why we decided to pre-released their debut album in an app for smartphones. The app was free to download, but the music only became available when you where located in the woods.
Press:
Time
Rolling Stone
Yahoo News
PSFK
Springwise
Inspiration Weekly
The Malay Mail
A.V. Club
Mexico Indie
Rockol
News Beast
A Gambirra
Trend Hunter
Play Tusu
Hindustan Times
Le Populaire
Le Soir
Che Musica
Creativity Online
Protein
Dagens Nyheter
Svenska Dagbladet
SVT Värmland
Lantbrukets Affärstidning (Farming Business News)
Land
Circuit Sweet
Pop-up City
Mother Nature Network
Techly
Deutsche Welle
Mako (in hebrew)
Refinery29
Wonderthirties
Lifegate
Tiscali Ambiente
Daily Dot
Awards:
FWA's Mobile of the day
2:a Månadens PR - Resumé
3:a Månadens Digitalt - Resumé
3 nomineringar - Guldägget 2016
Silverägg PR - Guldägget 2016
Team:
Tobias Norén, code & design
Marcus Sjögren, concept & text
Restaurant Cava 42 in Karlstad is all about great dinners with your friends. Not your phone. That’s why we created the phone cloakroom. Hand in your phone and receive a 15 % discount.
Shortly after they announced their new service, they got a lot of media impressions. Almost every morning paper in Sweden wrote about it. The biggest news show had a two minutes long story about the restaurant. And the interaction on their Facebook site increased by more than 3000%.
Press (all in swedish):
TV4 Nyheterna
NWT
NWT on Facebook
Expressen
MSN mat & dryck
SR Värmland
SR Värmland on Facebook
Aftonbladet
Göteborgs Posten
Dagens Industri
Helsingborgs Dagblad
Metro
Östgöta Correspondenten
Sydsvenskan
Svenska Dagbladet
Food Supply
The restaurant even made their own movie about the mobile cloakroom
Made at:
Spenat
I was just going to pick up my charger at work. The office was empty. Everyone was on their vacation. All of a sudden, the entry phone rang. ”Here’s your juice” the delivery guy said and handed me 150 bottles. Somebody must have forgot to cancel the order. This is what happened to the juice.
Press:
SwissMiss high-fived me
Ashton Kutcher said "genius idea"
The Irish Times
This Norwegian website
MSN.com
Wimp
South American Upsocl made some gifs
With the ongoing building boom, the Swedish construction industry has never before been in this big need of competence provision and new recruits. Parallel to this, the construction sites’ unfortunate and well known macho culture makes jobs in the industry unattractive to young and smart people, especially women. As part of the three years long project "Enough with the macho!" we created a film to draw attention to the issue, change attitudes and make people start talking about the macho culture.
Made at:
Bulldozer
Role:
Copywriter, Co-director, Editor
Thanks to friends bragging about their running skills and a lot of free time we created the Nike Fuelband for web travels.
Spin that wheel:
Chrome Store
Press:
Feber
The Digiday
Team:
Marcus Sjögren, concept
Philip Westman, concept
Martin Pagh Ludvigsen, code
Fabian Fredholm, design
So here's what happened in Sweden in 2012. There was an equality debate going on about the use of "he" and "she" (in Swedish) and whether it should be replaced with the gender-neutral "hen".
Me and my friend Philip teamed up and created a Henerator. A browser plug-in that automatically turned all the "he's" and "she's" at sites you visited to "hen". It was basically a tool to gender-neutralize the web.
All the major news sources in Sweden reported about it. Most of the people loved it, some people hated it, someone thought it was a joke, and others could't care less.
Press:
TV4 Nyhetsmorgon
SVT Kulturnyheterna
DN
Aftonbladet
Expressen
Sveriges Radio
Creativity Online
The Local
hanapee.se
Flashback
Paolo Roberto on Twitter
Team:
Marcus Sjögren, concept
Philip Westman, concept
Gustav Westman, design
Henrik Sol, code
